Thursday, 23 June 2011

What is CTR, eCPM and CPC?

If it seems advertisements (ex-Google Adsense) on your website or blog, you may have noticed eCPM, CTR and CPC. Also you notice in your Blogger account and your Google Adsense account that CTR and eCPM are shown there as the record of your site. They are described bellow:

Here the terms explaintion.

  • eCPM  - (eCPM) Effective Cost Per thousand Impressions. Earnings per 1000 impressions. The cost to show the ad a thousand times on your site.
  • CPC - (CPC) Cost Per Click (How do you earn per click). CPC costs are basically determined by the advertiser. Advertisers pay more per click for sites with niche content.
  • CTR - (CTR) Click Through Rate (a measure of how often users click your ads.) If your ad receives a click of 100 impressions, what you are to have a CTR of 1% or 0.01.
Many factors contribute to their income from Adsense on affiliate programs and others. Traffic is an important factor, the people more information, visit their website, the more ad clicks and revenue. Furthermore, the quality of its content is important.

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