Sunday, 19 June 2011

AdSense For RSS Feed

With the growth of blogs and RSS feeds, you start to see adsense included in the feeds now. IMHO it does not work, and here's why:
  • You only get to place an ad unit.
  • You have no control over finding the "sweet spot" for the announcement of the unit.
  • The ads are usually poorly targeted (better).
  • "Banner Blindness" People develop.
I know that people like to read the full publications in your feed reader, and there are at least a dozen other reasons for full posts to please the users of mobile computing, all of which are completely valid. However, if your website depends on generating Google AdSense revenue to survive, and then put them on the site and show ads there.