A common refrain from webmaster circles is that directories are dead and should not provide more. But directories offer many benefits, so it would be considered part of the marketing mix any website seriously. Some of the advantages they offer are: co-financing, anchor text, targeted traffic, and strong ties.
So why webmasters generally believe the boards are dead? This is because a number of errors in the submission to directories that end up costing a lot of benefits they could get. These costly mistakes are:
Costly mistake # 1 - Submission to 300 + free directories. This will probably do something to help the rankings of your website and can even hurt him. Google, a few quality links outweigh the benefits of many links-type spam. I compiled a list of files closed by lateral forces SEOmoz tool that provides a good starting point to determine what are the best books are.
Costly mistake # 2 - Concern for the price rather than value. A common question I hear asked is "I can submit to directories under $ 20?" However, Google's algorithm is based largely on the authority of the websites linking to you. In this logic, never submit to Yahoo Directory, which is probably the easiest way to get a link to your site from authority. You will get the most out of bidding web directory by submitting the best, rather than the cheapest.
Costly mistake # 3 - who believe that libraries do not link much Juice Pack. This is wrong. The fact is that there are many directories out there with an excellent quality and quantity of backlinks. I compiled a list of directories ranked by number of backlinks. As you can see, many libraries have more than half a million backlinks and much more than a quarter of a million backlinks.
Costly mistake # 4 - ". Active Web" Assuming that the web directories are not part of it tends to be an anomaly among bloggers that blogs are more active than the more static web pages, as records. But if you look at the Alexa data files, you will find that many of them have heavy traffic. While Alexa is an imperfect measure, it is best we have had, and also tend to be more accurate for high traffic sites.
Costly Mistake # 5 - do not vary the anchor text and descriptions. From what I saw, many authors seem to use the same anchor text and description of all presentations in their directory. My publishers spend a lot of time to re-write this review. A good way to create a red flag with Google suddenly doing a lot of links to your site with the anchor text exactly the same and exactly the same as surrounding text. Ideally, all directory submissions must use a unique formula. At least, to have multiple versions of an anchor text and descriptions to use when submitting to directories.
Costly mistake # 6 - There is a written description of your site powerful. While directories frown on exaggerated descriptions so that people click on the link, take the trouble to write something that motivates people to learn more about your website. John Scott is a good example.
Costly mistake # 7 - who believe that Google frowns on directory submissions. This is wrong. Google's Webmaster Guidelines specifically state: "Submit your site to relevant directories such as Yahoo and Open Directory Project, as well as to other sites of industry-specific experts." Also, Matt Cutts has explicitly stated that there was nothing wrong with submitting to quality directories.
