With 73% of insurance consumers use the internet to research auto insurance last year, increasing your ability to be found online is essential to compete in today .
One of the main factors to increase your online visibility is to increase your placement with search engines such as Google and Yahoo. A heavily weighted factor used by search engines to determine your placement on a results page, the number of external sites linking to your site. These links from other sites is at your backlinks called or known as inbound links.
Since you have no credibility when someone refers to your company, your site becomes credibility with search engines when an external website refers to it. Backlinks to improve your ranking on search engines and also encourage visitors to come to your website.
5 tips to get referrals for free (backlinks) to your site:
Forum topic:
There are many online forums where consumers for their insurance-related questions. These forums provide a great opportunity for insurance agents to get an online exhibit by submitting their questions answered. More important, however, many of these forums allow you to include a link to your website in the signature line next to your answer. A good example of such a forum is ampminsure.org.
Article Marketing:
Submission of short articles on insurance-related sites like EzineArticles, is another very effective way to get quality backlinks. Tags to participate is free, but they must maintain strict guidelines that prevent people from spamming their sites selling ads. Keep the article informative and educational to show that you are an expert in your field. For example, write a short article on why it is important to have renters insurance, or to explain the criteria involved in determining a car insurance rates. Upon submission of the article, be sure to include your link as part of your signature.
Social networking sites:
Includes a blog on your site for information on how other search engines demand to keep your site fresh and relevant content rich. Blog insurance have reached full of keywords that customers seek in search of insurance. To get the most from your website using blogs, social media sites like Facebook and LinkedIn to refer you back to the followers of your blog. Social media sites are a great way to develop a loyal following, and get back to quality.
Industry Association is an inverse relationship:
Trade associations are usually a good place to network and share ideas with other colleagues. Contact the industry association and ask if they are willing to accept short articles or blog posts from members. Again, be sure to include your website address for your signature.
Backlinks Company:
The Society of backlinks is probably the easiest to obtain. Most companies include a "Find an Agent" on its website. Review the sections and make sure they are input place next to your name of the agency.
How to monitor backlinks to your site (and competitors!):
There are several free backlink checking sites such as https://siteexplorer.search.yahoo.com or domain pop.com. These free tools allow you to see first hand if your project to gain more backlinks works. They also offer a great competitor analysis tool to see who is linking to your competitors' sites. Visit your competitors' backlinks to see if you can get a list of these places too.
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