- woorank
- Site Trail
- Hubspot's Marketing Grader
http://www.seodailyupdates.com/2012/03/free-seo-tools-for-website-analysis.html
Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.
This post has been sitting on the blog since 2011, back when a long list of site:.edu forum-signup search strings was considered a clever "Google trick" for finding link opportunities. It's one of the most-visited posts on this site, so rather than delete it, it's time for an honest update: why that old method stopped working, and what actually works for finding authority links from .edu and other trusted domains today.
The original version of this post was a giant list of Google search operators built to find open forum and blog registration pages on .edu domains — the idea being you'd sign up, drop a link in your profile or a post, and pick up an "authority" backlink from a trusted domain.
It worked for a while, back when Google mostly looked at where a link came from rather than how it got there. Since Google's Penguin update (2012) and the ongoing SpamBrain spam-detection system, this exact pattern — mass registration on forums purely to plant a link, using automated or templated search-based discovery — is one of the clearest spam signals Google's algorithms are trained to catch. Sites that lean on this technique today risk manual actions or algorithmic demotion, not rankings gains.
The good news is that .edu and other high-trust domains are still valuable link sources — you just need to earn placement the way a real editor or site owner would allow, rather than exploiting an open signup form. Some methods that actually hold up:
site:.edu "resources" + [your topic] or site:.edu intitle:resources + [your topic] and reach out to the page owner directly, explaining why your content belongs there.For a full, current framework on finding relevant authority links — competitor gap analysis, broken link building, unlinked mentions, and more — see the newer guide on this blog: "The Advanced Guide to Finding Authority Backlinks Google Actually Loves."
The comments on the original version of this post had become overrun with spam over the years and have been closed and hidden. If you're here because this page ranks well or you bookmarked it a long time ago — welcome back. The core lesson still holds: link building that respects the site owner and offers something genuinely useful outperforms link building that exploits a loophole, every time. Google just got a lot better at telling the difference.